The Wall Street Trapper, Leon Howard, is a stock-market educator who turned a personal story of hardship and incarceration into a teaching platform on investing and wealth-building. He serves everyday investors, particularly those recovering from financial setbacks, with straightforward market education delivered through a high volume of short-form videos.
Eric Thomas, known as "ET," is a sermon-style motivational speaker and author who built his platform on discipline and mindset coaching drawn from his own story of overcoming homelessness. He serves men at every income level looking for a "big brother who made it" voice pushing them toward self-discipline and accountability.
Earn Your Leisure is a financial-literacy media brand and podcast network founded by Troy Millings and Rashad Bilal, covering investing, business, and entrepreneurship through guest interviews and real case studies. It serves a Black audience of entrepreneurs and aspiring investors seeking practical, culturally grounded financial education.
Ed Latimore is a self-improvement creator and author known for compact, metaphor-driven content on discipline, mindset, and personal responsibility. He serves an audience focused on incremental self-improvement, with a smaller but highly engaged following that reflects a craft-forward, less mass-market approach.
Myron Golden is a business and wealth coach who blends faith-based teaching with sales, marketing, and entrepreneurship training. He serves established entrepreneurs and high earners looking to scale, positioning himself as a mentor for people ready to operate at an advanced level rather than beginners.
Tony Gaskins is a relationship and life coach who sells coaching engagements built off short-form video covering marriage, boundaries, and personal accountability. He serves people navigating relationship challenges and personal growth, with content aimed at both individuals and couples.
Trent Shelton is a reels-native media personality built on faith-forward mindset and relationship content for men rebuilding their standard after setbacks. He serves a broad, mass-market audience seeking accessible, emotionally direct motivation, and is known for strong, well-crafted hooks in short-form self-development content.
Engagement score, last 1 weeks · views known 0 of 1 wks
Not enough weekly history yet — trend appears after 2+ weeks of tracked data.
Monthly trend
Engagement score, last 1 months
Not enough monthly history yet — this view unlocks after 2+ months of tracked data.
Top Reels — last known
Ranked by Engagement Score (likes + comments, + shares/saves when present). Capped at top 5 per profile.
Aggregated across this client's rolling 90-day / 13-week hot Supabase window — never algorithm-stale data.
Most Posted
Topics by reel frequency — saturation signal.
#1
Hold space for vulnerability, don't mock it
1 reels this window
@trentshelton 685,113
Angle for Derick: A story-frame reel about holding space for someone's money mistake instead of mocking it — trentshelton's version is the top performer in this whole window by a wide margin.
#2
Trust God's timing over hustle culture
1 reels this window
@myrongolden 188,082
Angle for Derick: A contrarian-claim reel arguing patience beats hustle-culture money advice — myrongolden's version is the #2 performer this window.
#3
HELOC hack to pay off mortgage early
1 reels this window
@myrongolden 131,284
Angle for Derick: A demo-first reel walking through one specific mortgage-payoff tactic step by step on screen — myrongolden's demo format is out-earning talking-head reels by a wide margin.
#4
Buy assets, not liabilities, with your money
1 reels this window
@myrongolden 90,684
Angle for Derick: A data-shock reel with one hard number contrasting an asset purchase vs a liability purchase over 10 years — the same beat driving myrongolden's #4 spot.
#5
Set your own standard, not others'
1 reels this window
@trentshelton 57,733
Angle for Derick: A story-frame follow-up in the same voice as the #1 reel: your money standard doesn't have to match anyone else's — trentshelton is running this exact arc twice.
#6
From a prison cell to eight figures through ownership
1 reels this window
@wall_street_trapper 17,578
Angle for Derick: Your own hardship-to-discipline story, told with the same “prison cell to ownership” specificity — a concrete before/after, not a general motivational message.
#7
Two hidden semiconductor plays behind the AI memory boom
1 reels this window
@wall_street_trapper 15,209
Angle for Derick: A data-shock reel naming 1-2 specific under-the-radar plays tied to a live trend — the same “hidden plays” structure wall_street_trapper used to land this spot.
#8
Non-negotiable values build unshakable brands
1 reels this window
@etthehiphoppreacher 6,405
Angle for Derick: Name one non-negotiable money rule you never break, and the one time breaking it almost cost you — values framed as a personal-finance guardrail, not just a mindset line.
Highest Performing
Topics by total Engagement Score — opportunity signal.
#1
Hold space for vulnerability, don't mock it
685,113 combined engagement score
@trentshelton 685,113
Angle for Derick: A story-frame reel about holding space for someone's money mistake instead of mocking it — trentshelton's version is the top performer in this whole window by a wide margin.
#2
Trust God's timing over hustle culture
188,082 combined engagement score
@myrongolden 188,082
Angle for Derick: A contrarian-claim reel arguing patience beats hustle-culture money advice — myrongolden's version is the #2 performer this window.
#3
HELOC hack to pay off mortgage early
131,284 combined engagement score
@myrongolden 131,284
Angle for Derick: A demo-first reel walking through one specific mortgage-payoff tactic step by step on screen — myrongolden's demo format is out-earning talking-head reels by a wide margin.
#4
Buy assets, not liabilities, with your money
90,684 combined engagement score
@myrongolden 90,684
Angle for Derick: A data-shock reel with one hard number contrasting an asset purchase vs a liability purchase over 10 years — the same beat driving myrongolden's #4 spot.
#5
Set your own standard, not others'
57,733 combined engagement score
@trentshelton 57,733
Angle for Derick: A story-frame follow-up in the same voice as the #1 reel: your money standard doesn't have to match anyone else's — trentshelton is running this exact arc twice.
#6
From a prison cell to eight figures through ownership
17,578 combined engagement score
@wall_street_trapper 17,578
Angle for Derick: Your own hardship-to-discipline story, told with the same “prison cell to ownership” specificity — a concrete before/after, not a general motivational message.
#7
Two hidden semiconductor plays behind the AI memory boom
15,209 combined engagement score
@wall_street_trapper 15,209
Angle for Derick: A data-shock reel naming 1-2 specific under-the-radar plays tied to a live trend — the same “hidden plays” structure wall_street_trapper used to land this spot.
#8
Non-negotiable values build unshakable brands
6,405 combined engagement score
@etthehiphoppreacher 6,405
Angle for Derick: Name one non-negotiable money rule you never break, and the one time breaking it almost cost you — values framed as a personal-finance guardrail, not just a mindset line.
Hook style trending
Most Posted
Hook styles by reel frequency — saturation signal.
Angle for Derick: Open your next reel mid-scene with no intro, straight into a personal story, before pivoting to the money lesson — story-frame is dominating this window, over 4x the combined score of the next hook style.
Angle for Derick: identity-call is used often but underperforming relative to story-frame and contrarian-claim — worth testing whether pairing an identity call-out with a sharper story or data payoff breaks that pattern instead of copying it as-is.
Angle for Derick: Open with a claim that contradicts common financial advice, then spend the reel defending it — contrarian-claim is the #2 hook style this window.
Angle for Derick: Lead with one jarring number before any context or setup — data-shock has one of the highest average scores per reel of any frequently-used hook style this window.
#5
problem-promise
2 reels this window
@etthehiphoppreacher 4,808@edlatimore 172
Angle for Derick: Name the specific money problem in the first two seconds, then promise the exact fix — a smaller sample but a consistent, proven structure across competitors.
#6
demo-first
1 reels this window
@myrongolden 131,284
Angle for Derick: Show the mechanism on screen step by step before explaining why it works — demo-first's data point this window is punching far above its sample size.
#7
list-tease
1 reels this window
Angle for Derick: Try a list-tease hook on your next reel.
Highest Performing
Hook styles by total Engagement Score — opportunity signal.
Angle for Derick: Open your next reel mid-scene with no intro, straight into a personal story, before pivoting to the money lesson — story-frame is dominating this window, over 4x the combined score of the next hook style.
Angle for Derick: Open with a claim that contradicts common financial advice, then spend the reel defending it — contrarian-claim is the #2 hook style this window.
#3
demo-first
131,284 combined engagement score
@myrongolden 131,284
Angle for Derick: Show the mechanism on screen step by step before explaining why it works — demo-first's data point this window is punching far above its sample size.
Angle for Derick: Lead with one jarring number before any context or setup — data-shock has one of the highest average scores per reel of any frequently-used hook style this window.
#5
problem-promise
4,980 combined engagement score
@etthehiphoppreacher 4,808@edlatimore 172
Angle for Derick: Name the specific money problem in the first two seconds, then promise the exact fix — a smaller sample but a consistent, proven structure across competitors.
Angle for Derick: identity-call is used often but underperforming relative to story-frame and contrarian-claim — worth testing whether pairing an identity call-out with a sharper story or data payoff breaks that pattern instead of copying it as-is.
#7
list-tease
9 combined engagement score
Angle for Derick: Try a list-tease hook on your next reel.
Your account's reels this batch compared against every tracked competitor with a qualifying reel this batch. Views/shares/saves render as "Not available via IG API" wherever the source doesn't expose them — never estimated.
Your Top Reels — this batch
Client vs Competitors — key metrics
Your account is pinned first in every card (badged "You"); competitors below it are ranked by that metric's value, unavailable entries last.
Views
@derickgantYouNot available
@etthehiphoppreacher232,643
@wall_street_trapper205,391
@earnyourleisure81,313
Likes
@derickgantYou9
@wall_street_trapper16,839
@etthehiphoppreacher10,927
@earnyourleisure6
Comments
@derickgantYou19
@wall_street_trapper739
@etthehiphoppreacher286
@earnyourleisure219
Shares
@derickgantYouNot available
@wall_street_trapperNot available
@etthehiphoppreacherNot available
@earnyourleisureNot available
Saves
@derickgantYouNot available
@wall_street_trapperNot available
@etthehiphoppreacherNot available
@earnyourleisureNot available
Engagement score
@derickgantYou28
@wall_street_trapper17,578
@etthehiphoppreacher11,213
@earnyourleisure225
Engagement rate
@derickgantYouNot available
@wall_street_trapper8.6%
@etthehiphoppreacher4.8%
@earnyourleisure0.3%
Trend over time — you vs roster
Combined engagement score, weekly and monthly: your account vs the roster average. Same degrade rule as Competitor Profile — a line needs 2+ periods of history, otherwise this card shows a shallow-history note instead of a misleading single-point line.
Weekly trend
Engagement score, last 2 weeks
Not enough weekly history yet — trend appears after 2+ weeks of tracked data for both you and the roster.
Monthly trend
Engagement score, last 1 months
Not enough monthly history yet — this view unlocks after 2+ months of tracked data.
How the machine works
Scrape
Auto-discovery + per-reel fetch across the tracked roster.
Free by default (yt-dlp) — Apify fallback only when needed, cost-guarded at $1.25/run max
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Transcribe
Speech-to-text on the reel audio, local CPU fallback.
Free (faster-whisper, local CPU)
→
Claude: score + break down
Score 1–10 for niche relevance, split into Hook / Beats / CTA.
Free (in-session)
→
Gate ≥7
Keep score ≥7 AND verdict true.
Free
→
Supabase
Weekly snapshot written; prior weeks read back for deltas + trend flags.
Free (within tier)
→
This dashboard
Static, self-contained HTML rebuilt each week with baked results.