Building wealth with money you already have (middle-class strategy)Retirement-at-65 is a broken deal — build wealth on your own timelineSacrifice years now to build real wealth, not decadesFinancial literacy is necessary but not sufficient for kids' successMoney habits parents model for their kidsWealth-building blueprint (direct-response format)Inflation's impact on savers who don't adjust strategyCommon reason people lose with money
Performance analytics
Engagement rate, posting pace, share of voice vs the tracked roster, and engagement trajectory for @budgetdog.
Aggregated across this client's rolling 90-day / 13-week hot Supabase window — never algorithm-stale data.
Most Posted
Topics by reel frequency — saturation signal.
#1
Hold space for vulnerability, don't mock it
1 reels this window
@trentshelton 685,113
Angle for Derick: A story-frame reel about holding space for someone's money mistake instead of mocking it — trentshelton's version is the top performer in this whole window by a wide margin.
#2
Building wealth with money you already have (middle-class strategy)
1 reels this window
@budgetdog 259,353
Angle for Derick: Make a reel on "Building wealth with money you already have (middle-class strategy)" — @budgetdog is winning with this right now (259,353 engagement score).
#3
Trust God's timing over hustle culture
1 reels this window
@myrongolden 188,082
Angle for Derick: A contrarian-claim reel arguing patience beats hustle-culture money advice — myrongolden's version is the #2 performer this window.
#4
HELOC hack to pay off mortgage early
1 reels this window
@myrongolden 131,284
Angle for Derick: A demo-first reel walking through one specific mortgage-payoff tactic step by step on screen — myrongolden's demo format is out-earning talking-head reels by a wide margin.
#5
Retirement-at-65 is a broken deal — build wealth on your own timeline
1 reels this window
@budgetdog 121,610
Angle for Derick: Make a reel on "Retirement-at-65 is a broken deal — build wealth on your own timeline" — @budgetdog is winning with this right now (121,610 engagement score).
#6
Buy assets, not liabilities, with your money
1 reels this window
@myrongolden 90,684
Angle for Derick: A data-shock reel with one hard number contrasting an asset purchase vs a liability purchase over 10 years — the same beat driving myrongolden's #4 spot.
#7
Set your own standard, not others'
1 reels this window
@trentshelton 57,733
Angle for Derick: A story-frame follow-up in the same voice as the #1 reel: your money standard doesn't have to match anyone else's — trentshelton is running this exact arc twice.
#8
Sacrifice years now to build real wealth, not decades
1 reels this window
@budgetdog 40,639
Angle for Derick: Make a reel on "Sacrifice years now to build real wealth, not decades" — @budgetdog is winning with this right now (40,639 engagement score).
Highest Performing
Topics by total Engagement Score — opportunity signal.
#1
Hold space for vulnerability, don't mock it
685,113 combined engagement score
@trentshelton 685,113
Angle for Derick: A story-frame reel about holding space for someone's money mistake instead of mocking it — trentshelton's version is the top performer in this whole window by a wide margin.
#2
Building wealth with money you already have (middle-class strategy)
259,353 combined engagement score
@budgetdog 259,353
Angle for Derick: Make a reel on "Building wealth with money you already have (middle-class strategy)" — @budgetdog is winning with this right now (259,353 engagement score).
#3
Trust God's timing over hustle culture
188,082 combined engagement score
@myrongolden 188,082
Angle for Derick: A contrarian-claim reel arguing patience beats hustle-culture money advice — myrongolden's version is the #2 performer this window.
#4
HELOC hack to pay off mortgage early
131,284 combined engagement score
@myrongolden 131,284
Angle for Derick: A demo-first reel walking through one specific mortgage-payoff tactic step by step on screen — myrongolden's demo format is out-earning talking-head reels by a wide margin.
#5
Retirement-at-65 is a broken deal — build wealth on your own timeline
121,610 combined engagement score
@budgetdog 121,610
Angle for Derick: Make a reel on "Retirement-at-65 is a broken deal — build wealth on your own timeline" — @budgetdog is winning with this right now (121,610 engagement score).
#6
Buy assets, not liabilities, with your money
90,684 combined engagement score
@myrongolden 90,684
Angle for Derick: A data-shock reel with one hard number contrasting an asset purchase vs a liability purchase over 10 years — the same beat driving myrongolden's #4 spot.
#7
Set your own standard, not others'
57,733 combined engagement score
@trentshelton 57,733
Angle for Derick: A story-frame follow-up in the same voice as the #1 reel: your money standard doesn't have to match anyone else's — trentshelton is running this exact arc twice.
#8
Sacrifice years now to build real wealth, not decades
40,639 combined engagement score
@budgetdog 40,639
Angle for Derick: Make a reel on "Sacrifice years now to build real wealth, not decades" — @budgetdog is winning with this right now (40,639 engagement score).
Hook style trending
Most Posted
Hook styles by reel frequency — saturation signal.
Angle for Derick: Open your next reel mid-scene with no intro, straight into a personal story, before pivoting to the money lesson — story-frame is dominating this window, over 4x the combined score of the next hook style.
Angle for Derick: Open with a claim that contradicts common financial advice, then spend the reel defending it — contrarian-claim is the #2 hook style this window.
Angle for Derick: identity-call is used often but underperforming relative to story-frame and contrarian-claim — worth testing whether pairing an identity call-out with a sharper story or data payoff breaks that pattern instead of copying it as-is.
Angle for Derick: Lead with one jarring number before any context or setup — data-shock has one of the highest average scores per reel of any frequently-used hook style this window.
Angle for Derick: Name the specific money problem in the first two seconds, then promise the exact fix — a smaller sample but a consistent, proven structure across competitors.
#6
list-tease
2 reels this window
@budgetdog 11
Angle for Derick: Try a list-tease hook on your next reel — @budgetdog is winning with this right now (11 engagement score).
#7
demo-first
1 reels this window
@myrongolden 131,284
Angle for Derick: Show the mechanism on screen step by step before explaining why it works — demo-first's data point this window is punching far above its sample size.
#8
other
1 reels this window
@budgetdog 40,639
Angle for Derick: Try a other hook on your next reel — @budgetdog is winning with this right now (40,639 engagement score).
Highest Performing
Hook styles by total Engagement Score — opportunity signal.
Angle for Derick: Open your next reel mid-scene with no intro, straight into a personal story, before pivoting to the money lesson — story-frame is dominating this window, over 4x the combined score of the next hook style.
Angle for Derick: Open with a claim that contradicts common financial advice, then spend the reel defending it — contrarian-claim is the #2 hook style this window.
#3
demo-first
131,284 combined engagement score
@myrongolden 131,284
Angle for Derick: Show the mechanism on screen step by step before explaining why it works — demo-first's data point this window is punching far above its sample size.
Angle for Derick: Name the specific money problem in the first two seconds, then promise the exact fix — a smaller sample but a consistent, proven structure across competitors.
Angle for Derick: Lead with one jarring number before any context or setup — data-shock has one of the highest average scores per reel of any frequently-used hook style this window.
#6
other
40,639 combined engagement score
@budgetdog 40,639
Angle for Derick: Try a other hook on your next reel — @budgetdog is winning with this right now (40,639 engagement score).
Angle for Derick: identity-call is used often but underperforming relative to story-frame and contrarian-claim — worth testing whether pairing an identity call-out with a sharper story or data payoff breaks that pattern instead of copying it as-is.
#8
list-tease
20 combined engagement score
@budgetdog 11
Angle for Derick: Try a list-tease hook on your next reel — @budgetdog is winning with this right now (11 engagement score).
Your account's reels this batch compared against every tracked competitor with a qualifying reel this batch. Views/shares/saves render as "Not available via IG API" wherever the source doesn't expose them — never estimated.
Your Top Reels — this batch
Client vs Competitors — key metrics
Your account is pinned first in every card (badged "You"); competitors below it are ranked by that metric's value, unavailable entries last.
Views
@derickgantYouNot available
@budgetdog16,715,750
@etthehiphoppreacher232,643
@wall_street_trapper205,391
@earnyourleisure81,313
Likes
@derickgantYou9
@budgetdog374,468
@wall_street_trapper16,839
@etthehiphoppreacher10,927
@earnyourleisure6
Comments
@derickgantYou19
@budgetdog47,195
@wall_street_trapper739
@etthehiphoppreacher286
@earnyourleisure219
Shares
@derickgantYouNot available
@budgetdogNot available
@wall_street_trapperNot available
@etthehiphoppreacherNot available
@earnyourleisureNot available
Saves
@derickgantYouNot available
@budgetdogNot available
@wall_street_trapperNot available
@etthehiphoppreacherNot available
@earnyourleisureNot available
Engagement score
@derickgantYou28
@budgetdog421,663
@wall_street_trapper17,578
@etthehiphoppreacher11,213
@earnyourleisure225
Engagement rate
@derickgantYouNot available
@wall_street_trapper8.6%
@etthehiphoppreacher4.8%
@budgetdog2.5%
@earnyourleisure0.3%
Trend over time — you vs roster
Combined engagement score, weekly and monthly: your account vs the roster average. Same degrade rule as Competitor Profile — a line needs 2+ periods of history, otherwise this card shows a shallow-history note instead of a misleading single-point line.
Weekly trend
Engagement score, last 2 weeks
Not enough weekly history yet — trend appears after 2+ weeks of tracked data for both you and the roster.
Monthly trend
Engagement score, last 1 months
Not enough monthly history yet — this view unlocks after 2+ months of tracked data.
How the machine works
Scrape
Auto-discovery + per-reel fetch across the tracked roster.
Free by default (yt-dlp) — Apify fallback only when needed, cost-guarded at $1.25/run max
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Transcribe
Speech-to-text on the reel audio, local CPU fallback.
Free (faster-whisper, local CPU)
→
Claude: score + break down
Score 1–10 for niche relevance, split into Hook / Beats / CTA.
Free (in-session)
→
Gate ≥7
Keep score ≥7 AND verdict true.
Free
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Supabase
Weekly snapshot written; prior weeks read back for deltas + trend flags.
Free (within tier)
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This dashboard
Static, self-contained HTML rebuilt each week with baked results.