24K Life Code — Competitor Reel Dashboard

Niche: Personal finance coaches helping people manage and grow their personal money — secondary/especially those who specifically target Black people.
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Reels tracked this week
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Accounts tracked
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Combined engagement score
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Top reel score — @wall_street_trapper
story-frame
Top winning hook style

This week's top performers

Top 3 reels this week by Engagement Score — tap to open the full breakdown.

Hook taxonomy (sorted by combined engagement score)

problem-promise
1 reels
4808 combined engagement score
contrarian-claim
1 reels
67 combined engagement score
list-tease
0 reels
not seen this batch
demo-first
0 reels
not seen this batch
story-frame
2 reels
23983 combined engagement score
data-shock
1 reels
158 combined engagement score
identity-call
0 reels
not seen this batch
other
0 reels
not seen this batch
Reel previews play inline for public Instagram accounts only. Private or removed reels show a direct "Source reel ↗" link instead of a broken preview.
WA

@wall_street_trapper

Direct rival 🟢 Rising

The Wall Street Trapper, Leon Howard, is a stock-market educator who turned a personal story of hardship and incarceration into a teaching platform on investing and wealth-building. He serves everyday investors, particularly those recovering from financial setbacks, with straightforward market education delivered through a high volume of short-form videos.

1 reels tracked this batch 17578 combined engagement score Top hook style: story-frame
From a prison cell to eight figures through ownership

Top Reels — this batch

Ranked by Engagement Score (likes + comments, + shares/saves when present). Capped at top 5 per profile.
ET

@etthehiphoppreacher

Aspirational 🟢 Rising

Eric Thomas, known as "ET," is a sermon-style motivational speaker and author who built his platform on discipline and mindset coaching drawn from his own story of overcoming homelessness. He serves men at every income level looking for a "big brother who made it" voice pushing them toward self-discipline and accountability.

2 reels tracked this batch 11213 combined engagement score Top hook style: story-frame
Non-negotiable values build unshakable brandsBreak generational fear before your kids inherit it

Top Reels — this batch

Ranked by Engagement Score (likes + comments, + shares/saves when present). Capped at top 5 per profile.
EA

@earnyourleisure

Direct rival 🔴 Fading

Earn Your Leisure is a financial-literacy media brand and podcast network founded by Troy Millings and Rashad Bilal, covering investing, business, and entrepreneurship through guest interviews and real case studies. It serves a Black audience of entrepreneurs and aspiring investors seeking practical, culturally grounded financial education.

2 reels tracked this batch 225 combined engagement score Top hook style: data-shock
Investing isn't gambling — the S&P 500 mathYour partner choice is your biggest wealth investment

Top Reels — this batch

Ranked by Engagement Score (likes + comments, + shares/saves when present). Capped at top 5 per profile.

How the machine works

Scrape

Auto-discovery + per-reel fetch across the tracked roster.

{{$cost}}

Transcribe

Speech-to-text on the reel audio, local CPU fallback.

{{$cost}}

Claude: score + break down

Score 1–10 for niche relevance, split into Hook / Beats / CTA.

Free (in-session)

Gate ≥7

Keep score ≥7 AND verdict true.

Free

Supabase

Weekly snapshot written; prior weeks read back for deltas + trend flags.

Free (within tier)

This dashboard

Static, self-contained HTML rebuilt each week with baked results.

Free